Usability plays a crucial role in the development of any mobile applications, sites, games, because their success depends on how convenient it is to use them. Audit helps you find critical errors when interacting with your application, site or game, Identify inefficient solutions. The more convenient the resource for visitors, the more profit the company gets.
The task of usability audit is to identify gaps and bottlenecks of a website, application, site in order to simplify a user’s navigation, fully present the required information and goods, shorten the number of a user’s transitions from the landing page to the target page, ordering goods or filling out an application.
Stages of usability audit
Analysis of your potential customers to understand the possible reasons for not doing a targeted action (request, call, scroll etc.). For example, unstructured information.
Analysis of traffic on the resource
Due to services that allow you to trace a user's path on the site; to understand what attracts him and what he ignores; understand the logical chain of his actions.
Finding causes that reduce conversion by analyzing a visitor’s behavior.
Revealing the uniqueness of business by means of analyzing its specifics makes it possible to skillfully emphasize it with the help of design or changes of some elements on the resource
Creation of clear, detailed and justified recommendations for improving a structure, functionality and design.
Key points of a resource check are:
– time spent on loading pages, presence of errors;
– operation of standard interface elements by means of scenarios familiar to user;
– convenience of the next step on the way to conversion;
– convenience and clarity of structure;
– overall quality of design and perception of its elements;
– presence of distractions leading away from conversion.
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